This week we are reading Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks). And according to this New York Times and USA Today Bestseller:
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
Sure, adding a like button to your webpage is easy, but does that mean you are likeable? And can you turn those likes into customers? This book aims to answer these questions and show you how to be likeable so that you customers…well, like you!
Author Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City.
In chapter 1, Listen First and Never Stop Listening, Dave describes the importance of listening to your customers and others through social media. Listening is an acquired skill, and just because you are not talking face to face with your audience doesn’t mean that you aren’t listening. You have to listen or the will go elsewhere. The 18 chapters go into more detail on how to best market in the social media world and be loved while doing it, revealing 18 key principles that will get people raving about you and your products.
How powerful is social media? Take a look at this video create by Kerpen: