Connecting B2B

How Small Business Owners Connect & Grow Their Business

Social Media is no longer optional. Social Media is changing how we communicate, blurring the lines between marketing, public relations, advertising, and internal communications. A growing number of B2B companies are taking advantage of the direct connections available via social media to achieve measurable business success. One of our goals at Laser Focus Coaching is to keep things simple, specific, and measurable for our clients and when it comes to SOCIAL MEDIA we are sure everyone would agree that keeping it simple can be difficult.

That’s why this week we are recommending the book 500 Social Media Marketing Tips, by Andrew McCarthy, for small business owners who don’t have the resources to hire a dedicated social media consultant and want to build a strategy for consistency. With social media on the rise, this book is essential to reach your current customers and increase your customer base at the same time. You don’t need to hire a marketing expert if you can master these strategies. It is a quick read full of easy, inexpensive, and practical tips that we didn’t even think to try before.

A famous quote by Peter F, Drucker – “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Next week Laser Focus Coaching will be training on how to build a Social Media platform for success. How many times to blog, post on FB and twitter. What systems can be put in place and what content are you posting and who is your target audience?

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